Minneapolis-based SEO, GEO and CMS consulting
Double Atari helps growing brands improve organic visibility, strengthen website structure, and create content that performs across Google, AI search, and answer engines.
Led by Andrew Charon, a Minneapolis-based digital strategist with 20+ years of experience across web development, SEO, CMS platforms, content strategy, and analytics. Looking for a Minneapolis SEO company?
Senior digital strategy for teams that need clearer websites, stronger content, cleaner CMS builds, and better organic visibility.
Services
Double Atari connects technical SEO consulting, CMS strategy, content strategy, and analytics and reporting into one practical system. The goal is not more busywork. It is a website that is easier to manage, easier to measure, and easier for people and search engines to trust.
Improve how your site appears in Google, AI search tools, local results, and answer-driven discovery experiences. Strategy includes keyword research, entity optimization, search intent mapping, internal linking, structured content, and on-page recommendations.
Best for
Build and improve websites in WordPress, Webflow, Squarespace, Shopify, Framer, and other CMS platforms. The focus is clean structure, flexible editing, fast performance, accessibility, and content that is easy to maintain.
Best for
Find the technical issues, content gaps, schema opportunities, metadata problems, and measurement blind spots that are limiting performance. Audits are built to produce clear next steps, not vague recommendations.
Best for
Brand experience
Andrew Charon’s work spans Minneapolis agencies, enterprise marketing teams, healthcare, food brands, nonprofits, ecommerce, and professional services. That cross-category experience helps Double Atari build websites that are structured for users, search engines, and AI answer systems.
What people are saying
Clients and collaborators highlight Andrew’s ability to translate complex digital problems into clear plans, protect SEO value during platform changes, and deliver calm execution when website projects need to move quickly.
“Andrew took on the monumental task of migrating our very old website, filled with years of archival content, to a brand new platform, and he handled it with remarkable care, precision, and strategic insight.”
“When we faced a critical situation, he stepped in without hesitation, setting aside other commitments to deliver a fully built site in an extremely short timeline.”
“SEO is extremely complicated and multifaceted and in short order Andrew gave me an assessment of where things were at and a prioritized action plan. No more spinning.”
“Andrew is an exceptional partner. His creativity, resourcefulness, and future-focused approach consistently deliver results.”
“Andrew's expertise in SEO significantly boosted our company's online visibility, driving increased traffic and engagement to our website.”
Process
Start with a technical and content review. Look at indexability, site structure, metadata, page speed, analytics, Search Console, content gaps, and CMS friction.
Turn findings into a clear plan. Define target topics, search intent, page priorities, schema opportunities, internal links, and measurement goals.
Improve what matters first. Update headings, titles, metadata, content structure, schema, navigation, CMS templates, and priority pages.
Track visibility, engagement, conversions, and site health over time using tools like Google Search Console, GA4, Looker Studio, Screaming Frog, Semrush, and Moz.
Minneapolis digital strategy
SEO and website consulting without the agency overhead. Double Atari is based in Minneapolis and works with local and national teams that need senior-level digital guidance, practical implementation, and a clearer path to organic visibility. Whether you need a CMS partner, a technical SEO review, or a strategy for AI-driven search, the work starts with the same goal: make the website easier to find, easier to use, and easier to improve. See more on the Minneapolis SEO company page.
“Minneapolis-based SEO and CMS consulting for teams that need senior digital help without agency bloat.”
About Double Atari
Double Atari is led by Andrew Charon, a digital strategist, web developer, and SEO consultant based in Minneapolis. Andrew brings more than 20 years of experience across agency, corporate, and independent consulting work, with a background that spans CMS development, technical SEO, content strategy, analytics, and digital production.
Double Atari exists to help teams make better digital decisions. That can mean rebuilding a website, cleaning up a CMS, mapping search intent, improving technical SEO, creating content briefs, or helping internal teams understand what to prioritize next.
Get in touch →The name
Some people hear Double Atari and think of the video game company. Atari’s name actually traces back to the game Go, where “atari” means a group of stones is one move from capture. A double atari threatens two groups at once.
That idea fits the work: the best website strategy creates leverage in more than one place at the same time. A stronger page can improve search visibility, clarify the business, support AI answers, and make the next move easier for the team.
Latest writing
A behind-the-scenes look at how the current site came together using Visual Studio Code, GitHub Desktop, GitHub, Cloudflare, AI tools, and inspiration from an unexpectedly fast Scrabble website.
Read: building a fast, search-friendly website →FAQ
A few common questions about working with Double Atari.
Double Atari provides SEO consulting, GEO and AEO strategy, website audits, CMS development, content optimization, and analytics support for businesses in Minneapolis and across the country.
Most Minneapolis SEO work falls into two buckets: a one-time audit or an ongoing engagement. A focused website audit typically runs a few thousand dollars and gives you a prioritized action plan. Ongoing consulting is usually a monthly retainer scoped to the work that actually moves the needle, so the range depends on site size, competition, and how much implementation help you need. I price around outcomes, not padded hours. If budget is tight, we start with an audit, fix the highest-impact issues first, and expand only when the results justify it.
SEO is about ranking in traditional search results on Google and Bing. GEO, generative engine optimization, is about being referenced inside AI-generated answers from tools like ChatGPT, Perplexity, and Gemini. AEO, answer engine optimization, focuses on directly answering specific questions in featured snippets, voice results, and AI overviews. They overlap more than they compete. Clear structure, factual content, and strong schema help all three at once. The practical difference is the surface you are optimizing for: a ranked link, a cited source, or a direct answer. Most sites should treat them as one connected strategy.
Honest answer: usually three to six months before you see meaningful movement, and closer to six to twelve for competitive terms. Technical fixes, like getting pages indexed or resolving crawl issues, can show up in a few weeks. Content and authority take longer because search engines need time to re-crawl, evaluate, and trust the changes. A new site or domain moves slower than an established one. I focus early work on quick technical wins so you see momentum, then build the content and linking that compounds over the following quarters.
Paid ads and SEO solve different problems. Ads buy visibility that stops the moment you stop paying. SEO builds visibility that compounds and keeps working after the initial investment. If you rely only on ads, your cost per lead tends to climb over time and you are renting your entire pipeline. The strongest setups use both: ads for immediate demand and testing, SEO for durable, lower-cost traffic. Data from your ad campaigns also tells you which keywords convert, which makes SEO targeting sharper. So yes, SEO is worth it even with a healthy paid program.
There is no single best CMS, but WordPress remains the most flexible for serious SEO because it gives you full control over URLs, schema, redirects, and page structure. Webflow is strong for design-led sites that still need clean markup. Squarespace and Framer are fine for smaller sites but limit technical control as you scale. The platform matters less than how it is set up: fast hosting, clean templates, editable metadata, and sensible URL structure. I help teams pick and configure a CMS around how they actually publish, not around trends. The right choice is the one your team can maintain.
Yes. Double Atari is based in Minneapolis and provides SEO, website development, content strategy, and digital consulting for local and national clients.
Start with a website audit if you are unsure what is limiting visibility or performance. Start with CMS consulting if you already know the site needs structural or platform improvements.
Contact
Get a clear view of what is working, what is getting in the way, and what to improve next.
