Build/Grow/Measure

content focued Website Development and Optimization

We take a holistic, user-focused approach to SEO and GEO that builds long-term visibility and growth with the focus on creating meaningful content.

Services

Websites

CMS development built around WordPress, Webflow, Squarespace, and other platforms with added expertise in WordPress hosting and optimization .

SEO/GEO

Our approach builds strong foundations to improve visibility, usability, and relevance through keyword research, technical review, and content optimization. Collaboration is key.

Site/Content Audits

Our audits identify technical issues, keyword gaps, and optimization opportunities. WIth analytics in place, we deliver actionable steps to boost performance and site health.

Work

  • Pillsbury House + Theater

    CMS: Webflow
    Description: Rip Rapson is a civic leader and writer exploring the intersections of philanthropy, urban policy, and community transformation.

  • ShopFloor Coffee

    CMS: Shopify
    Description: Shop Floor Coffee is a Minneapolis-based coffee roastery.

  • Nparallel

    CMS: WordPress
    Description: NPARALLEL + Atomic Props is an award-winning experiential marketing agency that creates human-first brand experiences

  • Aesthetic Apparatus

    CMS: Squarespace E-Commerce
    Description: Aesthetic Apparatus is a Minneapolis-based design studio.

  • Adaptive Constructs

    CMS: Framer
    Description: Adaptive Constructs is a design-build studio specializing in custom fabrication and spatial experiences

  • Alpha Synapse

    CMS: Framer
    Description: Alpha Synapse is an AI-driven consulting firm helping organizations harness the power of data.

  • Horgan

    CMS: WordPress
    Description: Horgan is a national construction firm delivering high-quality commercial spaces.

  • Aresi

    CMS: Webflow
    Description: ARESI is a Minneapolis-based real estate group.

  • Rip Rapson

    CMS: Webflow
    Description: Rip Rapson is a civic leader and writer exploring the intersections of philanthropy, urban policy, and community transformation.

SEO/GEO/Technical

WEbsite Audit

Collaboration is at the core of our work—we don’t just optimize your site, we help you understand the “why” behind the strategy so you can learn and grow alongside us. Our process combines:

  • Keyword Research – uncovering opportunities that drive the right traffic

  • Technical SEO – building a strong foundation for search engines and users

  • Content Optimization – refining pages for clarity, authority, and engagement

  • On-Page Strategy – structuring sites to rank and convert

  • Google Search Console and Bing Webmaster tools

  • Screaming Frog Audit

  • Broken Link Report

  • Lighthouse Audit

  • GA4/Lookerstudio

  • XML Sitemap

  • robots.txt and LLMs.txt

  • Header Tag Assessment and Recommendations

  • FAQ Recommendations

  • Page Title Assessment

  • Metadata recommendations

  • Internal/External Links

  • Keyword Mapping

  • Keyword Clusters

  • SEMRush Site Health Audit

  • SEMRush/Moz Tools Setup

  • Content Brief

  • Continuous Education

About Double Atari

Andrew Charon

Double Atari is led by Andrew Charon, a digital marketing professional with 15+ years of experience spanning agencies in Minneapolis and Chicago, as well as over a decade at General Mills. He later founded Double Atari to deliver digital solutions for growing brands. Based in Minneapolis with his family.

Testimonials

  • “Andrew took on the monumental task of migrating our very old website—filled with years of archival content—to a brand new platform, and he handled it with remarkable care, precision, and strategic insight. Not only did he ensure that everything transferred smoothly and accurately, but he also optimized the entire site for SEO, helping us future-proof our digital presence. What could have been a chaotic and overwhelming process was made seamless thanks to Andrew’s technical skill, thoughtful planning, and calm, solutions-focused approach. His ability to manage complexity without ever losing sight of the big picture is rare. We’re incredibly grateful for his work and couldn’t recommend him more highly.”

    Sara Abdelaal
    Engagement Director at Pillsbury House + Theatre

  • “Andrew Charon's dedication and expertise go above and beyond. When we faced a critical situation, he stepped in without hesitation, setting aside other commitments to deliver a fully built site in an extremely short timeline. Throughout the process, Andrew kept us informed with clear and consistent communication, ensuring we always knew where things stood. His ability to perform under pressure, coupled with his technical skill, problem-solving mindset, and transparency, turned a potential disaster into a success we’re truly proud of. Andrew’s commitment, efficiency, and positive attitude made all the difference. We couldn’t have done it without him and couldn’t recommend him enough.”

    Sarah (Brehm) Sherman
    Founder & CEO, Growth Marketer
    Tillit Marketing Group

  • “Andrew is an exceptional partner. His creativity, resourcefulness, and future-focused approach consistently deliver results. His extensive knowledge of content, digital marketing, and technology, combined with his dedication to continuous learning,  significantly benefits the teams he partners with. He's a skilled relationship builder, and I highly recommend working with him.”

    — Alli Hearne
    Sr. Solutions Manager
    General Mills

  • “SEO is extremely complicated and multifaceted and in short order Andrew gave me an assessment of where things were at and a prioritized action plan. No more spinning. He even configured a Google Looker Studio dashboard so I could track the results of my efforts. I am grateful for his sound advice and the clear plan he created every time someone tells me they found us on Google!”

    — Patty Radford Henderson
    Inventor
    Founder of Annum

  • Descriptio“Andrew's expertise in SEO significantly boosted our company's online visibility, driving increased traffic and engagement to our website. He was incredibly professional and collaborative, making the complex process of search engine optimization both understandable and accessible for our team. His proactive approach and innovative insights were key in achieving our digital marketing goals, making him a valuable asset to work with.”

    Leanna Graziani
    Associate Director, Marketing
    Optum Everycaren goes here

Who we’ve worked with

Double Atari was created by Andrew Charon to help companies scale their digital capabilities.

logo-alche-pharma
logo general mills
logo schwans
logo del monte
logo cinnamon toast crunch
logo colle+mcvoy
logo-hormel
logo bodyceuticals
logo lucky charms
logo caribou coffee
logo-phillips-leroux
logo aesthetic apparatus
logo nature valley
logo medtronic
logo kaze cheese
logo 3m
logo-pillsbury
logo natureworks
logo kamora
logo betty crocker
logo cheerios

Contact Us