Double Atari is Andrew Charon. Andrew has been working professionally in digital marketing for over 15 years and has a diverse background in ad agencies across Minneapolis, Chicago, and Fargo ND, as well as over a decade at General Mills Corporate. Notably, he led the development of the Webby award-winning "Yearbook Yourself" application while at Colle+McVoy in 2009. Andrew's career at General Mills involved transitioning from software development to strategic and production roles, significantly reducing production and development costs and building new digital capabilities. After General Mills, he founded Double Atari, assisting start-up organic food and herbal companies with digital solutions, and later worked at a St Louis Park food agency, managing digital product delivery. Outside of work, Andrew, based in Minneapolis with his family, enjoys recording music, flying his drone, and engaging in creative pursuits. He is also the Rubik’s Cube champion of Fargo, ND 1981.
About Double Atari: WHOIS Andrew Charon
Why the name Double Atari?
In the game of Go, a "double Atari" refers to a situation where two separate groups of stones are simultaneously under the threat of capture by the opponent. When a player makes a move that puts two opposing groups in Atari, it creates a dilemma for the opponent, as they can only save one group on their next move, allowing the other to be captured. Successfully capitalizing on a double Atari situation can be a strategic advantage for the player who created it, as it may lead to gaining a significant advantage in terms of capturing stones or influencing the overall board position.
The concept of a "double Atari" in the game of Go is specific to the strategic situation in the game, and it may not have a direct representation in the field of digital marketing. However, we can draw a metaphorical analogy to highlight a strategic scenario in digital marketing that shares some similarities.
In the context of digital marketing, a scenario analogous to a double Atari could be when a marketing campaign or strategy simultaneously puts pressure on two distinct areas or aspects of the market. For example, a company might launch a campaign that targets two different customer segments or markets with distinct needs. If successful, this campaign could create a situation where the company gains an advantage in both segments simultaneously.
The idea is that by strategically addressing multiple aspects of the market, a business could put itself in a favorable position, similar to how a player executing a double Atari in Go aims to gain an advantage by simultaneously threatening two separate groups of stones. The success in both areas can lead to overall growth, capturing the attention and interest of different consumer groups.
While the analogy is metaphorical and not a direct translation of the game concept, it emphasizes the strategic thinking and simultaneous impact on multiple fronts that can be relevant in both Go and digital marketing.
